Pharmaceutical reps certainly haven't wasted their time wining and dining doctors all these years.

A new analysis of payments made by drug makers to doctors shows that physicians who accept payments or other things of value from businesses, including meals, are more likely to prescribe name-brand medications than doctors who don't rub elbows with pharma reps.

The analysis, conducted by ProPublica, a nonprofit investigative journalism site, found that doctors in five different fields were all more likely to prescribe name brands than generics. The correlation was significant.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.