Benefits Selling expo speaker

Make sure to attend Frank Mengert's Administration Track session, “Evaluating Benefits Administration and Private Exchanges for Mid-Market Clients,” April 20 at 9:30 a.m.

We are all too familiar with that line. It's been resurrected time and time again. Oddly enough, I've used it myself, but put a different spin on it: If it doesn't fit, force it. Seems like a ridiculous idea, right? Often, I speak with brokers and consultants who have jumped on the bandwagon of a specific technology and tried to force their clients into adopting that technology, whether it was a fit or not.