Social media is a set of powerful tools vastly underutilized in the insurance industry.

In a digital world, social media is a representation of who you are and what you stand for, all on a platform that you control entirely. It's a massive opportunity that every agency can leverage to its advantage, from both the sales and recruiting perspectives.

As the social media platform designated for business connections and content, LinkedIn use and optimization is a must for benefits advisers — or anyone involved in the insurance industry. Your customers are already talking, so engage in the conversation!

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