Brokers are about to meet the game changer for their business. There are hundreds of thousands of brokers in the U.S. today and the vast majority of small businesses rely on these brokers to guide their benefit decisions. As the leading enrollment contractors for health insurance, brokers no longer settle for the status quo to serve the needs of small businesses and their employees. With the implementation of the Affordable Care Act, the health insurance landscape has experienced a transition to a retail-based model. Health insurance exchanges have emerged as the leading marketplaces for small businesses to shop, compare and choose their health plans. In an industry with antiquated tools and an outdated business model, how can brokers not only help the very business owners they are currently serving more efficiently and effectively, but also expand their business? 

Sally Poblete, CEO of Wellthie, a health care technology company offering comprehensive software and an analytics platform that helps consumers and small businesses better understand their health insurance options, offers five ways brokers can up their game in a competitive market and expand their business now:

Modernize the tools of the trade.