Here's a head-scratcher: Why would people buy a health insurance policy that doesn't cover a number of basic medical services and gets them fined by the federal government?

It's cheaper that way, insist many of the people who are opting to purchase short-term health plans that do not meet the standards for insurance specified by the Patient Protection and Affordable Care Act (PPACA).

That's why, according to eHealth, an online insurance marketplace, 147,000 purchased short-term policies through the site last year. The full scope of the short-term market remains ambiguous, however.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.