Make sure to attend Frank Mengert's Administration Track session, "Evaluating Benefits Administration and Private Exchanges for Mid-Market Clients," April 20 at 9:30 a.m.

We are all too familiar with that line. It's been resurrected time and time again. Oddly enough, I've used it myself, but put a different spin on it: If it doesn't fit, force it. Seems like a ridiculous idea, right? Often, I speak with brokers and consultants who have jumped on the bandwagon of a specific technology and tried to force their clients into adopting that technology, whether it was a fit or not.

If you think about the typical book of business for group markets, it is segmented into three areas: 2-99, 100-1,000, and 1,000+. Many brokers out there don't even have 1,000+ clients, so it might be 2-50, 51-99, and 100-1,000.

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