529? What's that?

You're more likely to hear that sort of reaction if you mention the 20-year-old college savings plan than you were even a year ago—despite the surging problem of student loan debt.

That's according to a recent Edward Jones 529 Plan Awareness survey, which found that approximately 72 percent of Americans cannot identify a Section 529 savings plan as being for college savings. That's up from 66 percent a year ago—and despite the fact that such plans have been around since 1996.

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