Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Photo: Getty Images

The data collected by a new research study may hold profound consequences for the life insurance industry’s standard business model. According to the survey recently conducted by insurance analyst Life Ant, an overwhelming percentage of millennials would prefer to shop for policies over the internet rather than speak with a specialist.

The study determined more than 68 percent of those aged 18 to 39 agree with the statement, “I would use a good online solution to compare choices and buy it myself,” while only 30 percent would opt to purchase coverage “from a financial advisor, just like it’s always been done.”

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.