(Bloomberg) -- Startup Oscar Insurance Corp. wants to be morethan just your health insurer.

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The company is laying the groundwork to start a health center inNew York where its members can see primary-care doctors, accordingto a job listing on Oscar’s website. The insurer is seeking adoctor to lead the project, with the job beginning inSeptember.

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Related: As Zenefits stumbles, Gusto grabs chanceto get into insurance biz

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Running a clinic would be Oscar’s latest effort to adjust itsstrategy as it confronts massive losses on sales of Obamacarepolicies. The company already has been narrowing its network ofdoctors and hospitals in New York, and the clinic could give itmore control over the care its members receive.

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“Oscar Health Center will be integrated with a top-tier networkof specialists and community resources to make sure we can guidemembers to the best possible care,” Oscar said in the job listing.The posting said physician candidates must be licensed in New York,though it didn’t say where the health center will be located. Oscardidn’t respond immediately to a request for comment on thecenter.

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In the New York area, Oscar started out with a broad network ofdoctors and hospitals. That proved costly, and the company reportedabout $105 million in losses last year in New York and NewJersey.

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When the insurer expanded into the Los Angeles area, Dallas andSan Antonio for this year, Oscar crafted narrow networks bystriking deals with more limited groups of hospitals anddoctors.

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Other startups have been working to gainmore control over which doctors their patients see as well. Newinsurer Bright Health Inc. is teaming up with hospital systemCentura Health to offer individual plans in Colorado next year.

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Similarly, Harken Health, an independent subsidiary ofUnitedHealth Group Inc., provides primary care to members at HarkenHealth Centers in Atlanta and the Chicago area. That can help limitexpenses by reducing costly emergency-department visits, thecompany has said.

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