Using a personalized approach with your employer clients and their employees is all about building and nurturing relationships. Photo: Getty Images

Make your interactions count. Personalize every experience. More than ever, consumers expect purchasing experiences — even conversations — to be relevant and tailored to their needs and objectives

Don’t fall into the trap of using canned material or interactions. They’re a dead giveaway, and people will quickly recognize they’re not authentic. Instead, personalize your message. 

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