In this new era of health care consumerism, the voluntary benefits market serves to deliver more cost control to employers — and valuable and desired protection for employees.

It’s essential that brokers understand the products they offer. But perhaps even more important is understanding how to communicate those products’ value in a way that simultaneously encourages employers to offer the benefit and employees to enroll and use it.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.

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