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Technology-driven “disruptive innovation” — innovation that results in new products, services and markets and that threatens the business models of industry incumbents — is much on minds of top executives at life insurers these days.

And for good reason: Technology giants like Amazon, Apple and Google have driven long-established companies out of business or to the brink of extinction. The life insurance business, once thought impervious to such upending, could be next in the tech titan cross hairs. 

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