“If all your friends jumped into a lake, would you?” How manyhave heard some variation of this parental warning against peerpressure?
The fact is, communities, nations and entire societies have usedsocial norming — aka, peer pressure — to create and maintain acommon set of shared values. Think of it as bullying on a muchgrander (and much more socially acceptable) scale. For all thebadmouthing of “bullying,” it remains the most effective way tomotivate behavior.
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