When it comes to making time for innovation, the urgent often gets in the way of the essential. I often get the question of “how do we make time for innovation when we have so much on our plates already?”

With the pace of change getting faster and information flow being infinite, it is difficult not to mistake working hard with working on the right things. More important, it’s hard to generate a “mind space clearing” for thinking about the future in a productive and effective way.

If that sounds like you, you’re not alone. We’ve heard this concern expressed over and over. And it becomes a really logical and believable excuse to put off innovation.

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