Low participation rates continue to bedevil managers of corporate wellness programs.

A research survey conducted by Minneapolis-based HealthFitness in partnership with the Connell Group offers a compelling explanation for why this has remained the case.

Bottom line: It’s not that most employees don’t want to take advantage of wellness options. The programs simply aren’t being packaged and promoted in a way to facilitate greater participation.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

Employee Participation
Employer-Paid
Wellness