"If all your friends jumped into a lake, would you?" How many have heard some variation of this parental warning against peer pressure?
The fact is, communities, nations and entire societies have used social norming — aka, peer pressure — to create and maintain a common set of shared values. Think of it as bullying on a much grander (and much more socially acceptable) scale. For all the badmouthing of "bullying," it remains the most effective way to motivate behavior.
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