GoDaddy calls them the bookends of the new entrepreneurism:millennials and baby boomers.

The website host company delved in to the world of the buddingentrepreneur by collecting data from nearly 8,000 individualsworldwide. It asked if they are leaning towards starting their ownbusiness or going the self-employment route, and, if so, whichareas appeal to them and what factors are driving their decision tojump into the self-employed/start-up waters.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.