Aetna member or employee? Here's an Apple Watch. (Photo: iStock)

A recent study which cast skepticism on the effectiveness of fitness trackers isn’t discouraging Aetna from pushing its members to buy Apple Watches.

The mega-insurer will provide free watches to its 50,000 employees beginning next year, as well as offer discounts on the popular device to its members. It has not specified how much it will discount the watches.

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