A recent study which cast skepticism on the effectiveness of fitness trackers isn't discouraging Aetna from pushing its members to buy Apple Watches.

The mega-insurer will provide free watches to its 50,000 employees beginning next year, as well as offer discounts on the popular device to its members. It has not specified how much it will discount the watches.

The employees will be able to use the watches as part of the company's existing wellness program, which reimburses workers who hit certain fitness targets. The watch will ideally make the program more sophisticated, however, allowing the company to more deeply analyze physical activity among its workforce.

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