When Joe Alfonsi broke into the voluntary benefits industry 15 years ago with Unum, he was given a seemingly impossible quota — and was strongly advised to focus his sales efforts on blue collar workers.
As the voluntary benefits market was once considered the domain of the working class, carriers often positioned them as affordable, valuable products for underinsured lower- and middle-income earners.
“Times have clearly changed,” said Alfonsi, who now runs TriBen Insurance Solutions, a Philadelphia-area agency specializing in supplemental and voluntary benefits. “The value of voluntary benefits goes way beyond a certain type of worker.”
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