In the latest of many attempts to encourage more people toenroll in Affordable Care Act health plans,Healthcare.gov will be offering “Simple Choice” plans in the ACA marketplace. These plans will offercoverage for a number of basic services that are exempt from thedeductible.

The idea is to provide customers with some “upfront value fortheir premium dollars,” according to the Obama administration.

That is in contrast to the great majority of plans offeredthrough the ACA marketplace, which typically have high deductiblesthat leave many customers feeling that their plans are little morethan protection against bankruptcy in the event of a catastrophicaccident or illness.

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