In the latest of many attempts to encourage more people to enroll in Affordable Care Act health plans, Healthcare.gov will be offering “Simple Choice” plans in the ACA marketplace. These plans will offer coverage for a number of basic services that are exempt from the deductible.
The idea is to provide customers with some “upfront value for their premium dollars,” according to the Obama administration.
That is in contrast to the great majority of plans offered through the ACA marketplace, which typically have high deductibles that leave many customers feeling that their plans are little more than protection against bankruptcy in the event of a catastrophic accident or illness.
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