Communicating the value of voluntary benefits can the greatesthurdle in building a successful book of business.

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Today's workplace benefits landscape has never been socomplicated for employers to navigate. The unwieldy PatientProtection and Affordable Care Act, which regulators are stillstruggling to fully implement, is a testament to the uncertaintythat employers face as they seek to balance health care costs withlow economic growth.

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By equipping your employer clients with the informationnecessary to communicate with all their workers regarding benefitsdeign and offerings, you can ensure success for all involved – anda more satisfied client base.

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In this conversation guide, you'll learn:

  • The No. 1 thing to NOT do when talking with employers – andwhat to do instead
  • Why – and how – to foster open, honest communication
  • How to use the information you get from employers to buildbetter benefits programs

DOWNLOAD THIS CONVERSATIONGUIDE

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Download this conversation guide, complete with its relatedchecklist, and gain access to valuable insights to meet thechallenges that keep you up at night.

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