Jiff, a health benefits platform, argues that a recent study it conducted on employees of 14 large employers shows that wearable fitness trackers are a useful way to get workers engaged in their health.

The study results, claims the company, counter common assumptions that wearables only appeal to young employees and that few workers will stay committed to the device for a long period of time.

Analyzing data based on more than 250,000 employees at 14 employers that use its benefits platform, Jiff finds that while younger employees are more likely to partake in wearable programs, large numbers of older workers participated as well.

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