To commemorate the ceremony awarding the 2016 Nobel Prize for Literature to Bob Dylan, let's celebrate with a tribute to the business insights we can garner from his work.
Your first thought may be: “The Times They Are A'Changin,” but what does Bob Dylan have to do with business? While Bob Dylan is generally viewed as a rebel, he is also an astute businessman. So let's consider his creative output as products created and marketed by a successful company.
Branding: “Bob Dylan” is a brand name, created by Bobby Zimmerman in the late 1950s. This brand rose to the top of its business in a brief period of time. It was internationally acclaimed before the founder reached age 25. “Like a Rolling Stone,” released when Dylan was 24, was rated the No. 1 rock song of all time by the editors of Rolling Stone magazine in 2014.
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