From the back office to the front office, insurers are investing heavily in technologies to bring efficiencies to operations long overdue for an overhaul.
High on their list of priorities are digital platforms that enable smoother servicing of producers’ day-to-day needs, from account and event management to sales leads.
This was a chief takeaway of a Dec. 7 break-out session, “Agents of the Future, Digitizing Distribution,” which took place at National Underwriter’s 2016 Annual Insurance Executive Conference. Presented by Ernst & Young Executive Director Melanie Henderson, the session explored technology and channel initiatives underway in the industry, producers’ view on them, and where carriers are coming up short.
The need for product innovation
The last, she said, extends to a core component of the carrier-producer relationship: product.
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