The Lean Startup methodology is a concept thatoriginated in the tech industry in 2008, and has since taken otherindustries by storm. Fundamental to this concept is the idea ofbuilding a minimally viable product, that is, a product that wouldsolve a particular problem or set of problems for a very specificaudience or customer. This was a sharp divergence from thoughtprocesses held by enterprises in the past, and seemscounterintuitive at face value: Why deliver an imperfect product tomarket?

In reality, releasing a product that still delivers value infront of a customer as soon as possible, gathering feedback, anditerating on product features based on that information leads tobetter products, and happier customers in the long run.

This is a concept embodied wholeheartedly at Maxwell Health, atechnology company building benefits administration, enrollment,and engagement tools in HR and employee benefits. It’s been fouryears since our founding in 2013, and we still approach newdevelopment initiatives from a standpoint of constant iteration and improvement.

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