Disrupters and the disrupted get all the attention these days.

But do you know who never seems to make big headlines? Brands that have been around for 100+ years. Such businesses definitely could have been disrupted, yet they are still growing, innovating and most importantly, remain highly respected.

This notion struck me during the winter holidays at a moment when I found myself simultaneously gift shopping (online), watching TV and brushing my teeth. Yes, I know that sounds weird, but here are the three brands that may consciously or unconsciously have mastered the art of disruption avoidance:

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