Lack of customization for health plans has some Americans believing their coverage is "cookie cutter." (Photo: iStock)

Most Americans say their health plan is not customized to fit their specific needs.

A new survey by HealthMine finds 61 percent believe their insurance is designed with the general population in mind, rather than the individual policyholder. Thirty-nine percent say their plan offers personalized incentives and recommendations based on their individual needs.

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Jack Craver

 

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