Most Americans say their health plan is not customized to fit their specific needs.

A new survey by HealthMine finds 61 percent believe their insurance is designed with the general population in mind, rather than the individual policyholder. Thirty-nine percent say their plan offers personalized incentives and recommendations based on their individual needs.

Similarly, only a third say communication from their health plan is "highly personal." Thirty percent say the communication is impersonal or mass-oriented, while 16 percent say it is customized only to their gender or demographic profile, and 22 percent say it is almost entirely aligned with billing.

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