After wrapping up benefits enrollment for 2017, HR leaders and business owners are now reflecting on the challenges they faced and considering what tools or partners they'll need to make it easier next time around. This presents brokers with an ideal opportunity to take inventory of potential client issues and think about the best solutions to offer this year.
Many of the brokers I speak with tell me their top concern right now is the regulatory uncertainty that comes with the new administration. While change is inevitable, brokers can't afford to sit on the sidelines and wait to see how the regulatory environment unfolds. In order to differentiate themselves, they need to take action now to ensure they can provide clients with expertise on all things related to human capital management (HCM).
As benefits selling season ramps up, here are a few value adds to consider as you assess your offerings.
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