In recent years, voluntary benefits carriers have focused on expanding what they provide, especially by adding new benefits offerings and enrollment technology solutions. This has helped fuel industry growth, and voluntary sales have increased each year since 2010.

To continue this sustained growth, brokers may need to revisit how they approach voluntary sales once again this year. While expanded benefits options and advanced technology are important components of offering voluntary benefits, it's becoming increasingly important for brokers to take a step back and consider how to personalize these options and technology to individual employers and employees.

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