Social media might not be the first channel you consider as away to grow your client base, but maybe it should be. If you thinkabout it, social media networks are all aboutrelationships. And what’s more key to your business than buildingrelationships?

That’s why you really can’t afford to ignore it. Today, 73percent of people using social media as part of the sales processoutperform their peers and exceed quota 23 percent more often.Those are pretty compellingnumbers when it comes to sales.

Where do you start?

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