The first time I heard the word "adulting," it seemed nonsensical and I recall thinking that it must be an error. But, no, adulting is a real trend and it's impacting the insurance industry in a big way. 

What is adulting?

It's when adulthood begins. The term transforms the word "adult" into a verb. Why not just call it growing up? Well, it's because adulting is different, and it comes at a different time for everyone going through it. It's a mindset, not an arbitrary rite of passage brought on by reaching a particular age. 

But defining the timeline is up for grabs. It's more about the steps on the journey. The reality is the traditional milestones many of us accomplished to become adults are happening much later in life for millennials and younger generations. 

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