Few products can help bridge a gap quite like critical illness insurance.

This relatively affordable solution has the potential power to help cover medical costs not covered by traditional health plans, facilitate small business continuity from one generation/partner to another in the event of a covered illness, and generate incremental streams of revenue for financial professionals.

Keep reading for insights on the vital need for, and key role of, today's critical illness protection products.

The need

Critical illness insurance provides a lump-sum payment for the occurrence of one or more covered medical conditions, subject to policy terms and specifications, including limitations and exclusions.

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