A survey by LIMRA found that less than half of millennials identify with that label, compared to almost two-thirds of Gen X and boomer respondents who connected with their respective identifiers.
In a survey released this year, just 44 percent of millennials said they think the term describes them well.
Part of why so few millennials connect with that label, according to Cecilia Shriner, assistant research director at LIMRA, is that it's a fairly new name.
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