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What should a company do in a situation where it’s obvious they’ve screwed up royally? (Photo: Shutterstock)

(Bloomberg View) — On Monday, one of the top stories on Twitter (and nearly everywhere else) was about a doctor who was violently removed from an overbooked United Airlines flight to make room for a company staffer.

Other passengers filmed the screaming man, who was bloodied and later removed from the plane on a stretcher, as he was dragged off the flight on Sunday evening. Before long, their videos racked up hundreds of thousands of views online.

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