So many choices, but are health care consumers taking the time to actually shop around? (Photo: Thinkstock)

Savvy consumers do a lot of comparison shopping — for food, clothing, homes, cars and just about anything else that can be purchased.

But there’s one area where comparison shopping is difficult, if not impossible — health care. According to Modern Healthcare, there are lots of reasons why consumers aren’t very successful at getting their health care through the same efficient methods they use to buy other necessities.

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