In today's thriving economy and positive job market, attractingand retaining employees is a bigger challenge for employers than ithas been in years.

In the current marketplace, employees have more flexibility toseek out employment opportunities that better fit their needs andwants rather than remain in a position for its job security. Infact, 45 percent of employees say that they would be likely or verylikely to look for other jobs outside their current organizationwithin the next year, according to research from the Society for Human Resource Management.

According to SHRM, while overall employee satisfaction is higherthan it has been in 10 years, workers report low satisfactionwith their benefits.Consequently, employers are looking forinnovative ways to differentiate their benefits packages in thiscompetitive marketplace.

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