In today's thriving economy and positive job market, attracting and retaining employees is a bigger challenge for employers than it has been in years.

In the current marketplace, employees have more flexibility to seek out employment opportunities that better fit their needs and wants rather than remain in a position for its job security. In fact, 45 percent of employees say that they would be likely or very likely to look for other jobs outside their current organization within the next year, according to research from the Society for Human Resource Management.

According to SHRM, while overall employee satisfaction is higher than it has been in 10 years, workers report low satisfaction with their benefits.Consequently, employers are looking for innovative ways to differentiate their benefits packages in this competitive marketplace.