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Rather than focusing on the “bad guy” financial service provider, I’d ask this question: Why do so many people not ask about fees before they engage their investment adviser? (Photo: Getty)

If it bleeds it leads.” That’s the mantra of many a mainstream media editor.

Smart reporters learn who butters their bread – editors — and quickly determine the best course of action is to give editors what they want. Sound bites, too-easy-to-understand (i.e., unrealistically oversimplified) concepts, and salacious graphics rule the roost when it comes to reporting.

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