After years of toying with the idea of selling medications online, Amazon may be finally getting serious about entering the multibillion-dollar pharmacy market due to the rise of consumer-driven health plans, CNBC reports.

The Seattle-based eCommerce giant is bringing on a new general manager to help formulate a strategy on how to break into the competitive pharma market, which includes pharmacy benefits management giants like Express Scripts and CVS Health, sources told CNBC.

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.