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The WisdomTree Barclays Yield Enhanced U.S. Short-Term Aggregate Bond Fund will invest in investment-grade debt that has a short maturity. (Photo: AP)

(Bloomberg) — In the war for exchange-traded fund assets, getting attention matters — even if that means channeling Austin Powers.

In what could be seen as a nod to the movie franchise starring Mike Myers, WisdomTree Investments Inc. chose the grooviest stock ticker around for its latest bond fund: SHAG.

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