Transparency is the single topic with the most potential totransform every aspect of health and health insurance. We’vedecided to devote two episodes to this potentially innovativetopic.

For part one our guest is Ralph Weber, President and CEO ofMediBid. Ralph is a passionate subject matter expert and serves asa member of NAHU’s Healthcare Cost and Quality TransparencyWorkgroup. In this interview, we explore his belief thatcurrent health care pricing schemes purposefully withholdinformation from consumers, and why millennials in particular won’taccept the current status quo on transparency (or lack thereof).

Ralph also describes the effects transparency has on theU.S. health care system, the marketplace, and the competitiveenvironment. He shares why transparency alonewon’t affect the needed changes to our health caresystem. We also learn why some hospitals charge more for the same type oftreatment than others as we discuss the differences betweenstatic and dynamic pricing.

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