There’s one word to describe today’s benefits administration space: complex.Benefits managers have a number of areas to handle, includingadministration, payroll and compliance, not to mention a host ofdifferent products — from employee benefits offerings to anemerging world of unique consumer-oriented services that supportthe health and financial well-being of the employee. Then there’sthe challenge of gathering a mass of group and employee data andgetting it to the ecosystem of third parties that support theseservices. And, of course, all of this has to be done while tryingto control benefits-related costs.

For an enterprising broker, the challenges faced by a harriedhuman resources administrator present a specialopportunity. Brokers can save the day by offering an array ofsolutions that sort through the maze of the benefits administrationspace, bringing clarity, value, convenience and bottom-linebenefits.

Complexity reigns

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