As an employer, your greatest assets are your people. At thesame time, independent analyses of the country’s workforce continueto underscore the importance workers place on employerbenefits.

Conventional wisdom says that employers invest in theirworkforce’s well-being through benefits options because they haveto. Employers, in other words, must offer the best products inorder to attract and retain loyal, productive workers.

While that explanation has merit, it may overshadow a deeperreasoning: They invest in benefits because they are truly concernedfor their employees’ well-being.

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