As an employer, your greatest assets are your people. At thesame time, independent analyses of the country’s workforce continueto underscore the importance workers place on employerbenefits.

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Conventional wisdom says that employers invest in theirworkforce’s well-being through benefits options because they haveto. Employers, in other words, must offer the best products inorder to attract and retain loyal, productive workers.

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While that explanation has merit, it may overshadow a deeperreasoning: They invest in benefits because they are truly concernedfor their employees’ well-being.


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