Generally, we tend to think of enrollments as an event. But we need to get out of this mindset. (Photo: Shutterstock)

They say for a musician, the way to get to Carnegie Hall is “practice, practice, practice.” In the voluntary benefits world, I say the way to ongoing enrollment success is “planning, planning, planning.”

Just as you can’t show up at Carnegie Hall without having mastered your craft and expect to play, you can’t schedule enrollment without advance preparation.

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