If you have a client who has been burned by adisappointing health savings account plan option before,trying to advise them on the strategy a second time can feelimpossible.

But a few subtle changes in messaging and plan design can make aworld of difference, and even your most reticent employer — andtheir employees — will be able to see the value in adoptingHSA-eligible plans.

First, when we talk about a “bad experience” with HSA plans,generally, we’re describing an employer who experienced low enrollment. Low enrollment constricts HSA savings,which can be significant. Consulting firm Mercer found HSA-eligibleplans cost 22 percent less than traditional plans, even factoringin employer contributions to HSAs.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.