Videos & visual content better for employee communication

IT departments must find ways to improve their internal networks and communication infrastructures, so businesses can improve employee engagement, especially with millennial workers, according to a new report.

By Katie Kuehner-Hebert | July 14, 2017 at 05:50 AM

In the age of YouTube and live-streaming social media services, relying on emails and posters to communicate with employees is just not cutting it, according to the report, “Generation Now: The Future of Employee Engagement in the Age of Now,” by Kollective, a provider of enterprise video technology solutions.

The company surveyed 2,000 U.S. and U.K. employees in organizations with more than 500 employees, and found 64 percent trust a message more if they can see the person speaking.

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Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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