Although some believe there's no such thing as bad publicity, job applicants will tell you otherwise.

Indeed, they have told CareerBuilder for a recent survey, which reports that a whopping 71 percent of U.S. workers say they would not apply to a company experiencing negative press. Female workers, at 79 percent, are much more likely not to apply to a company experiencing negative press than their male counterparts, at 61 percent.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.