More than ever, 120 health insurance brokers are serving as “strategic consultants” to their clients, particularly as the health care benefit arena continues to be cloudy.
That's according to the report, “Strategies and Service Innovation Shaping Brokers' Transformation from Sales Representatives to Strategic Benefits Consultants,” by DirectPath.
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
