More older Americans are choosing Medicare Advantage plans,according to the J.D. Power 2017 Medicare AdvantageStudy.SM

But many health plans are not maximizing their potential byproactively marketing their offerings to consumers – and most arefalling short when it comes to successfully addressing providerintegration and access to care for their members, the reportfinds.

“Our data shows that the ability to deliver consistently strongcustomer satisfaction in the Medicare Advantage market is becoming a keydifferentiator for the leaders in this space and that satisfactionis achieved through a series of highly choreographed bestpractices,” says Valerie Monet, senior director of J.D. Power’sinsurance practice.

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.