Last week we explored buying leads. This week, in part 2 we will discuss how to maximize the potential of those purchased leads.
If you were surprised at how much has changed if you are buying leads, our guest this week, Don Runge, President of DMR and LeadGuru, believes that the established methodologies still work best for getting the most out of those leads.
Don contends that advisors need to make a "mind-shift" that challenges a lot of what they may believe about working leads. He also cautions that a lead is not a sale, but rather, a convenient excuse to begin a conversation with a prospect.
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