For all that growing popularity, FSAs and HSAs are only useful if employees understand them. If employees lack this knowledge, they may not enroll or use their account to its full potential. (Photo: Shutterstock)

Open enrollment for health benefits is underway for many companies and it will continue through the end of the year.

And while this is a key time for employees as they enroll in benefits that will protect their health, their finances, and keep their families secure for the coming year, it is also a crucial opportunity for brokers and their clients to positively position companies with top talent. Increasingly, companies are using their benefits package as a tool and differentiator for talent acquisition and retention.

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